What We Do

Bon Group helps organisations navigate complex public, cultural and community-facing environments through strategic stewardship, stakeholder engagement, positioning and partnership advisory:

  • Navigating government, community and commercial interests around venues, events and infrastructure.

    Proven on major waterfront infrastructure (Water Street Tampa) and utility-scale energy infrastructure (AusNet's Western Renewables Link).

  • For events, franchises and organisations building long-term value.

    Built on Kooyong Classic relationship and brand strategy for Rio Tinto's Canada & Americas business.

  • Clear, credible messaging in high-pressure, high-visibility environments.

    Grounded in executive reputation work at Rio Tinto and Peter Sandman's risk communication methodology, applied to contested infrastructure at AusNet.

  • Helping ambitious projects move from vision to reality.

    Grounded in on-the-ground delivery of major events, from NFL Pro Day to international film premieres to the Kooyong Classic's return to market.

Areas We Work In

Bon Group applies the same strategic thinking, relationship-driven approach and long-term perspective across the sectors, communities and ecosystems we work within:

  • Delivering strategic positioning, partnerships and audience engagement across sport, tournaments and live experiences.

  • Helping complex projects navigate stakeholder, community and government environments with clarity and trust.

  • Supporting councils and community-facing initiatives through strategic engagement, alignment and place-based thinking.

  • Shaping distinctive narratives, creative identities and culturally resonant storytelling across media and the arts.

  • Working with projects connected to landscape, regional identity and the way people experience place and environment.

Four male athletes competing in a race on a track at a stadium, with spectators seated in the stands in the background.